Andrei Bobariu — Creative Director & Visual Producer
Visual Work
Off The Grid
A collective for independent Romanian designers and makers, built around one coherent visual language. Brand direction and production for the names that grew inside it.
Mișcarea Gealan
Social critique documentary on Romanian cultural heritage, urban identity, and what contemporary Romania is willing to preserve and what it isn't. Direction of photography, visual composition, and script consulting across the full production.
My Private Sexshop
Script and on-set direction for a VHS-grade commercial produced for Romania's adult retail market. Script co-written with Levi Szpilman.
Photography
An ongoing archive of analog and digital photography. Portraits, landscapes, and editorial work spanning multiple years and contexts.
Trails
Full creative direction from concept to photography, and original poetry for a local party series. The poem was printed on postcards and hidden across the venue for guests to discover throughout the night.
Independent Practice
Publications
To Grow a Tree
A gradual collapse inward. Getting lost among trees long enough to realize the soil had already shaped you.
Author & Art Direction
Soft and Warm
A decomposing psychological landscape disguised as intimate free verse. An attempt to remain human after humans scarred everything.
Author & Art Direction
Gigabyte
The companion issue to 0.1. Two numbers developed simultaneously, received in dialogue with each other.
Author & Art Direction
0.1
Built out of passion and a desire for free expression. Part of "Coalescence" — a dual issue conceived in dialogue with GIGABYTE.
Author & Art Direction
Adânca mea tristețe
Co-authored and illustrated. An academic anthology on depression that needed a cover willing to carry what the text, by necessity, could only approach. Where clinical language ends, the image begins. Published by Editura Universitară.
Co-author & Illustrator Cărturești →
Privind Întotdeauna Peste Umăr
Cover painting for an academic volume on pathological anxiety. On the thoughts that do not ask permission before they take over. On the labyrinth of possibilities that masquerades as thinking. Published by Editura Universitară.
Illustrator Cărturești →
Prețul Frumuseții
Cover painting for an academic volume on beauty standards and eating disorders. On the cost of a standard no one agreed to meet, and on what it means to reclaim a body that was never meant to be a problem to solve. Published by Editura Universitară.
Illustrator Editura Universitară →
Puterea de a Merge Mai Departe. Reziliența
Cover painting for an academic volume on resilience. Not the motivational kind. On the unknown forces within us that allow us to gather our fragments and continue after the kind of loss that doesn't announce itself as a turning point until much later. Published by Editura Universitară.
Illustrator Editura Universitară →Editorial
Effective Intercultural
Communication
Academic publication produced for the UNESCO Chair at the University of Bucharest. Editorial layout, information design, and typographic system across 30 pages. Inkjet print on paper, 8.5 × 11 inches. Text by Irina Valeria Ioniță, coordinated by lect. univ. dr. Oana Șerban.
Contact
Few make it to the bottom of anything.
This is where I ended up. Glad you did too.
I'm a creative director and visual producer based in Bucharest. Six years in, working across photography, film, design, illustration, and writing. I co-founded Off The Grid and have done work that ended up in academic books, a documentary, and a few art books and zines.
My academic background is in psychology and psychotraumatology. That shapes how I read people, run a team, and know when something actually works and not just looks good.
Open to commissions, collaborations, and projects internationally.